Winning Reputations

This book provides practical advice from the Chief Executive of one of the biggest PR firms in the world on how to manage your personal PR. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself. This book provides practical advice from the Chief Executive of a major PR firm on how to manage your personal PR. Explaining how to develop your career, promote your business or carry out campaigns for change, he focuses upon reputation as the key to world-class individuals, companies and great brands. Including many compelling examples and cases the book includes a toolkit and practical plans for doing this for yourself.