Winning, The Design of Sports

This volume explores six key aspects of sports design with essays by prominent designers, writers and commentators. The impact of modern materials, high technology and the design of contemporary sports equipment is examined by designer Richard Seymour. Richard Williams, formerly sports writer on "The Guardian", focuses on how design and technological advances have changed the rules of contemporary sports.;The influence of sport on fashion design is explored by Dylan Jones, a writer and editor at the "Sunday Times". Patrick Burgoyne, deputy editor of "Creative Review", writes about the graphics of sport, from replica football shirts to the individually customized graphics of skate and snowboards; from Olympic logos to the Nike swoosh.;Peter York, broadcaster, author and journalist, considers sport and advertising, exploring the power of the brand and the efforts of Nike, Reebock and Adidas to inspire an emotional allegiance in their customers. Finally, the architectural writer and critic Martin Pawley examines the design of stadia and shows how, since the Berlin Olympics of 1936, architecture has been a semi-official Olympic sport.