You know things your clients do not. Your practice should pay for that.Most independent experts sell hours. You name a rate and meet resistance before the work has even started. Once you are working you feel like a supplier rather than a partner, and the incentives are openly opposed: you want to bill more hours, your client wants to buy fewer. Between you, you fill potholes. You never build a road.There is another way to run a practice, and it rests on three decisions. Choose freedom, so you give the right answer instead of the requested one. Choose smaller companies, where the owner is in the building and a decision takes an afternoon. And stop selling time.A company of thirty needs its marketing, its finance or its IT run properly, but cannot justify a full-time head of any of them. So it hires nobody and the work goes undone. It does not need a whole one. It needs a fraction, and a fraction is exactly what you can sell.Worth Every Month is the working method behind a practice built on twelve-month agreements, at a fixed monthly fee, paid against a result you agree in advance.The reader will learn: - How to price a fraction of a role, starting from what the full-time version really costs - Why twelve months is easier to sell than three - What to say in the conversation that decides whether you get the work - How monthly clients stack into an income you can plan a life around - Marketing when you need one and a half new clients a year - Invoicing, chasing payment, insurance, and what it all adds up to With a model proposal, a sample invoice, and the questions to send a client before you meet. Worth Every Month is the English edition of De Vrije Adviseur, published in Dutch by Haystack in 2016.
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