Yo siendo yo: El teatro de la autenticidad en las estrellas del pop

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Bol Partner An insightful reflection on the new rules of pop culture in the age of personal branding. In today's pop music landscape, authenticity is a key asset. Stars must become a brand, project intimacy, and, above all, appear genuine. In this essay, Hans Laguna reflects on how the romantic ideal of the artist has become a perfectly calculated commercial product.

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Beschrijving (1)

An insightful reflection on the new rules of pop culture in the age of personal branding. In today's pop music landscape, authenticity is a key asset. Stars must become a brand, project intimacy, and, above all, appear genuine. In this essay, Hans Laguna reflects on how the romantic ideal of the artist has become a perfectly calculated commercial product.


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  • 9788433948670
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