YOU FELT IT FIRST: the Purchase Happens Before Explanation

Kings wanted things. So did merchants, workers, soldiers, mothers, men with estates, and men counting coins before payday.That part of us has not changed very much.We see something and imagine what it might give us: comfort, pleasure, status, relief, beauty, freedom, security, a little pride, or simply a better version of an ordinary day.Then comes the second conversation.Can I afford it? Do I really need it? Will I regret it? What will I tell my wife, my husband, my boss-or myself-when the bill arrives?YOU FELT IT FIRST is about that old human argument, now happening under fluorescent lights in car dealerships, clothing stores, electronics aisles, furniture showrooms and checkout lines.People want. Then they hesitate. They compare, bargain, resist, defend themselves, change their minds, go home, come back, spend too much, walk away, or buy the cheaper one and sleep perfectly well.Sometimes the reason starts the purchase.Sometimes it arrives later to make the purchase easier to live with.Desire makes the thing matter. Reason has to make the receipt make sense.