9781292294865 Marketing: An Introduction, Global Edition
Uitgelicht
|
54,59 |
Naar shop
|
|
63,00 |
Naar shop
|
Beschrijving
Bol Partner
For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
Beschrijving
(2)
For undergraduate principles of marketing courses. Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios.
AmazonPagina's: 680, Editie: 14, Paperback, Pearson Education Limited
Productspecificaties
Prijshistorie
* Prijshistorie bevat geen data van Amazon.
Prijzen voor het laatst bijgewerkt op:
Gerelateerde resultaten
