Marketing: An Introduction Global Edition
Uitgelicht
|
89,95 |
Naar shop
|
|
89,95 |
Naar shop
|
|
94,95 |
Naar shop
|
Beschrijving
Bol Partner
Marketing: An Introduction, Global Edition provides a practical and engaging introduction to modern marketing, showing how organisations create and capture customer value in today's digital-first environment. The text follows a clear, step-by-step framework for building customer relationships, helping students connect core concepts to real-world business strategy. The 16th Edition incorporates the latest developments in digital marketing, including AI, social media engagement, data-driven decision-making and omnichannel strategy. Updated case studies, brand examples and end-of-chapter exercises support application of key principles, making it ideal for both teaching and learning foundational marketing concepts
Beschrijving
(2)
Marketing: An Introduction, Global Edition provides a practical and engaging introduction to modern marketing, showing how organisations create and capture customer value in today's digital-first environment. The text follows a clear, step-by-step framework for building customer relationships, helping students connect core concepts to real-world business strategy. The 16th Edition incorporates the latest developments in digital marketing, including AI, social media engagement, data-driven decision-making and omnichannel strategy. Updated case studies, brand examples and end-of-chapter exercises support application of key principles, making it ideal for both teaching and learning foundational marketing concepts
AmazonPagina's: 644, Editie: 16, Paperback, Pearson Benelux B.V.
ProductspecificatiesPrijzen voor het laatst bijgewerkt op:
Gerelateerde producten
