Dance Music Spaces: Clubs, Clubbers, and DJs Navigating Authenticity, Branding, Commercialism

Using a concept she calls authenticity maneuvering to explain how clubs, clubbers, and DJs navigate authenticity, branding, and commercialism, Danielle Hidalgo argues that the strategic use of a rave ethos bolsters acceptance in dance music spaces while also making commercial practices less visible or problematic. Dance Music Spaces examines the production of physical and digital spaces in dance music, and how the players—clubs, clubbers, and DJs—use authenticity, branding, and commercialism to navigate them. An in-depth study into three women DJs—The Blessed Madonna, Honey Dijon, and Peggy Gou—reveals a new concept, “authenticity maneuvering.” In it Danielle Hidalgo exposes how the strategic use of a rave ethos both bolsters acceptance in dance music spaces and hides often problematic commercial practices. This timely, thoughtful, and deeply personal book presents a compelling analysis of the complicated interplay between dancing bodies, digital practices, and spatial offerings in contemporary dance music.