How to Get into Advertising

Bol Partner

This book serves as an invaluable guide for all those wishing to break into the world of advertising, media and marketing communications. The wealth of hints and tips that range from the conventional to the non-conventional make this book insightful and invaluable. The author uses over twenty years experience in this industry to help anyone wishing to pursue a career in this field start off on the right foot.

Bol

On average, the major advertising agencies receive 3000 applications per year for a few coveted places. This new edition contains practical advice on CVs, applications, interviews and training as well as information on Web sites and publications.