How to Pitch (Almost) Anything

Bol

How to Pitch (Almost) Anything is a simple framework combining value propositions and storytelling that you can use to pitch your business (new or old), introduce a project, or explain your services, whether verbally or in writing. It will also help you clarify who your audience is, so you can better demonstrate your value. Every day, talented entrepreneurs and professionals like you struggle to explain what they do. You know the feeling - someone asks, "So what do you do?" and your mind goes completely blank, or you can’t explain it succinctly. How to Pitch (Almost) Anything provides a comprehensive yet simple framework so you can communicate your value or what you offer with confidence and clarity in just 1-2 sentences. You can use this in a variety of ways: to pitch your business, explain your services, create presentations, write website copy, and any time you need to explain what you do. Use The Pocket Pitch to explain what you do in two sentences Know how to articulate your value to any audience Simplify complex ideas into compelling messages Know exactly what you need to communicate today, so you're ready for any opportunity tomorrow. Everything is pitching. Pitching is everything. You know that sinking feeling when someone asks, "So what do you do?" and your mind goes completely blank? Or worse—you launch into a rambling explanation that makes their eyes glaze over. Whether you're networking at events, pitching to investors, or simply trying to explain your work at family dinner, unclear communication is costing you connections, contracts, and career growth every single day. The small business that thrives while competitors struggle? They've Mastered explaining why they matter. The professional who gets promoted while others get overlooked? They communicate value clearly and confidently. The difference isn't talent. It's communication. Story strategist Kendra Valentine spent years watching brilliant people stumble over their own expertise—entrepreneurs losing investors in the first 30 seconds, technical experts unable to explain why their breakthrough matters, Creative professionals struggling to articulate their value beyond aesthetics. This book solves that problem forever. How to Pitch (Almost) Anything introduces Strategic Story Design—a refreshingly simple system with short chapters, practical exercises, and real examples you can use immediately. No complicated theories or corporate jargon, just three immediately practical tools: What You'll Master: The Pocket Pitch Framework – Turn complex expertise into compelling 1-2 sentence explanations that people actually remember and want to hear more about The H.E.L.P. Method – Four simple editing principles that work for everything from elevator conversations to investor presentations: How you help • Empathy for audience • Less words • Proof for credibility The Brand One-Pager – Your strategic foundation that eliminates the "blank page problem" forever and ensures consistent communication across all platforms Cross-Cultural Communication Principles – Methods that connect across industries, cultures, and contexts Perfect for: Entrepreneurs & Startup Founders tired of losing investors in the first 30 seconds Corporate Professionals who want to advance but struggle to articulate their value Creative Professionals who can't translate artistic vision into business terms Technical Experts & Scientists whose brilliant work gets lost in translation International Professionals navigating communication across cultures Non-native English speakers seeking structured, confidence-building approaches Neurodiverse professionals who value clear frameworks over vague advice Anyone whose expertise deserves to be understood and valued Why This System Works: Proven Across Industries: Strategic Story Design was developed through real-world application with government institutions, international tech accelerators, entertainment industry projects, global corporations, and more—ensuring the methods work across cultures, industries, and professional contexts. Inclusive by Design: Specifically created to support non-native English speakers, neurodiverse professionals, and anyone who feels traditional business communication advice wasn't written for them. Immediately Actionable: Real examples throughout from photographers to software developers, research scientists to creative directors—see exactly how the methodology adapts to your situation. No complex tactics. No scripts to memorize. Just a reliable system that works whether you're networking at events, pitching to stakeholders, or explaining your work to family members. Stop letting unclear communication hold you back. Your valuable ideas deserve to be shared effectively. Now you know exactly how to do it.

Amazon

Editie: Eerste editie, Paperback, Pearson