International Business Strategy: Rethinking the Foundations of Global Corporate Success
Prijzen vanaf
Bol
This key text focuses on international business and, in particular, the impact of foreign market pressures on corporate strategy. The author examines the major influences on managers doing business in turbulent environments. Advanced undergraduates, and postgraduate students on business and management courses, both in the UK and internationally will profit from this book. It will also appeal to senior international managers, especially in the areas of finance and marketing.
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Beschrijving
Bol
This key text focuses on international business and, in particular, the impact of foreign market pressures on corporate strategy. The author examines the major influences on managers doing business in turbulent environments. Advanced undergraduates, and postgraduate students on business and management courses, both in the UK and internationally will profit from this book. It will also appeal to senior international managers, especially in the areas of finance and marketing.
Beschrijving
(1)
This key text focuses on international business and, in particular, the impact of foreign market pressures on corporate strategy. The author examines the major influences on managers doing business in turbulent environments. Advanced undergraduates, and postgraduate students on business and management courses, both in the UK and internationally will profit from this book. It will also appeal to senior international managers, especially in the areas of finance and marketing.
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