Maximizing Lead Generation

Bol Partner

The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is Job One : B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace-from enterprise technology to industrial equipment to professional services. World-renowned expert Ruth P. Stevens helps you bring science and systematization to all facets of lead generation, building on process, best practices, continuous testing, and ongoing improvement. You'll learn how to maximize the value of tried-and-true B2B tools and the newest social, web, and search technologies. Stevens offers indispensable insights for the entire lead lifecycle, including qualification, nurturing, measurement, and tracking. Organized for clarity, usability, and speed, this book will help you supercharge salesforce productivity-and company profits. You'll Learn How To: * Develop and refine rules that consistently lead to higher-quality leads * Gain deeper insights into your customers and their buying processes * Build sophisticated, accurate marketing databases * Identify the media most likely to work for you * Execute highly effective campaigns * Drive huge ROI improvements * Use BANT and other qualification criteria * Apply new nurturing techniques to convert duds into diamonds * Track results and quantify the business value of campaigns * Utilize best practices content marketing and marketing automation * Integrate continuous improvement into lead generation * Discover 10 trends that will transform the way you prospect

Bol

Maximizing Lead Generation: Discover the Secrets on How to Build a Healthy Mailing List That Can Help Boost Your Business Just in case you have been in this industry for long enough, we are absolutely sure you have already heard a great deal about how the REAL money is in your list. The money lies in the relationship you built with your list. The trust you were able to gain with your list is the key to success. But you will essentially need a strong and long email list and you have to be able to use it properly to make any real profits out of it.This audiobook will teach you all the steps on how to build a successful mailing list. You will learn how to get started to how to build a massive list that will help boost your sales.This audiobook will cover the following topics:- Building your Mailing List- Getting Started- List Building Secrets- Benefits of a healthy mailing list for your business- And many more!Although theoretically, list building may sound pretty simple, in practice the list building process can be quite tricky if you don’t know what you're doing. That’s why you need a reliable guide to walk you through it. To learn more, scroll up and click “add to cart” now!