Strategic Management: 2026 Release ISE

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Rothaermel combines conceptual frameworks, empirical research, and practical applications with real-world examples to help students navigate a rapidly evolving and complex landscape. Strategic Management stands at the forefront of AI integration and strategy education, highlighting cutting-edge advancements and innovative methods that empower students to understand and apply AI’s transformative impact on industries. This resource equips students with the essential foundation to grasp how companies achieve and maintain competitive advantage while honing the skills needed to become effective leaders capable of making strategic, well-informed decisions. As the sole author, Rothaermel ensures seamless alignment between concepts, cases, and teaching notes for an unparalleled learning experience.

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Editie: 7., Paperback, McGraw-Hill Education Ltd