Web Factory Guide to Marketing on the Internet

How do you start marketing on the Internet? Anna Ollier, with her background in marketing and communications technology, takes you through the stage needed to bring the Internet into your marketing strategy. Illustrated with numerous examples of Internet marketing successes, Anna Ollier's advice is practical and timely -- a book for all those who know that marketing on the Internet is more than just putting a brochure on a Web site and hoping someone sees it.