The ABCs of Marketing, Strategy & Operations

From A to Z, this playful alphabet book turns the world of Marketing, Strategy, and Operations for consumer brands into a story kids can enjoy and grown-ups will instantly recognize. Each letter introduces a core concept from the commercial playbook, from Attribution and Buyer Personas to Yield Management and Zip Code Targeting. Along the way, young readers will discover Channel Strategy, Go-To-Market plans, Trade Promotions, and even the elusive Inventory Turn. With simple language, witty nods to cross-functional meetings, and a focus on what actually drives the business, it is a fast, fun read that doubles as a surprisingly sharp primer on how products get priced, placed, and sold. Perfect as a gift for brand managers, sales leads, revenue strategists, and anyone in the consumer marketing space who has ever debated a KPI in a conference room, this is an ABCs book with just enough truth to make you laugh.