The ABCs of Growth Marketing

From A to Z, this playful alphabet book turns the world of growth marketing into a story kids can enjoy and grown-ups will instantly recognize. Each letter introduces a core concept of the growth marketer's toolkit, from A/B Testing and Bounce Rates to Viral Loops and Zoom Meetings. With simple language, witty nods to the realities of dashboards and endless funnel debates, and a focus on the metrics that actually move the needle, it is a fast, fun read that doubles as a surprisingly sharp primer on how growth teams think. Perfect as a gift for marketers, founders, and anyone who has ever argued about their North Star Metric or celebrated a spike in Monthly Active Users, this is an ABCs book with just enough truth to make you laugh - and maybe rethink your retention rate.