Independently Published

The ABCs of Lifecycle Marketing

Name: The ABCs of Lifecycle Marketing
Brand: Independently Published
SKU: 5da21984e489b7b918ebadc5148c329d

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Afbeelding van The ABCs of Lifecycle Marketing

Bol

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13,74

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	13,74	Naar shop
	15,00	Naar shop
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Beschrijving

Bol From A to Z, this playful alphabet book turns the world of lifecycle marketing into a story kids can enjoy and grown-ups will instantly recognize. Each letter introduces a core concept of the trade, from A/B Testing and Bounce Rates to Win-Back campaigns and Zero Churn Goals. With simple language, witty nods to inbox realities, and a focus on the metrics and moments that every email marketer knows too well, it is a fast, fun read that doubles as a surprisingly sharp tour through the customer journey. Perfect as a gift for lifecycle marketers, CRM teams, and anyone who has ever agonized over an open rate or celebrated a nurture series, this is an ABCs book with just enough truth to make you laugh - and maybe rethink your segmentation.

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€ 13,74 Gratis verzending

€ 15,00 € 2,99 verzendkosten Totaal € 17,99

Beschrijving (1)

From A to Z, this playful alphabet book turns the world of lifecycle marketing into a story kids can enjoy and grown-ups will instantly recognize. Each letter introduces a core concept of the trade, from A/B Testing and Bounce Rates to Win-Back campaigns and Zero Churn Goals. With simple language, witty nods to inbox realities, and a focus on the metrics and moments that every email marketer knows too well, it is a fast, fun read that doubles as a surprisingly sharp tour through the customer journey. Perfect as a gift for lifecycle marketers, CRM teams, and anyone who has ever agonized over an open rate or celebrated a nurture series, this is an ABCs book with just enough truth to make you laugh - and maybe rethink your segmentation.

Lees meer