The ABCs of Brand Marketing

From A to Z, this playful alphabet book turns the world of brand marketing into a story kids can enjoy and grown-ups will instantly recognize. Each letter introduces a core concept of the marketer's craft, from Awareness and Brand Identity to Year-End Reports and Zoom Meetings. With simple language, witty nods to the realities of campaign briefs and conference calls, and a tour through everything from Focus Groups and KPIs to Net Promoter Scores and Out-of-Home Ads, it is a fast, fun read that doubles as a surprisingly sharp primer on how brands get built. Perfect as a gift for marketing professionals, brand strategists, and agency veterans with little ones at home, this is an ABCs book with just enough truth to make you laugh - and just enough jargon to make you cringe in the best possible way.

Pagina's: 28, Paperback, Independently published