The ABCs of Product Marketing

From A to Z, this playful alphabet book turns the world of product marketing into a story kids can enjoy and grown-ups will instantly recognize. Each letter introduces a core concept of the craft, from Audience Research and Buyer Personas to Win-Loss Analysis and Zeitgeist. With simple language, witty nods to the realities of roadmaps and launch days, and a tour through everything from Focus Groups and KPIs to Omnichannel strategies and Net Promoter Scores, it is a fast, fun read that doubles as a surprisingly sharp primer on how great products find their people. Perfect as a gift for product marketers, growth teams, and anyone who has ever agonized over a Go Live Day, this is an ABCs book with just enough truth to make you laugh out loud.

Pagina's: 28, Paperback, Independently published